Consultants grab the unique sales proposition (USP) concept hoping to differentiate their offer. It might work in marketing but is a poor tool for … [Read more...] about I’m kind and work hard … you should marry me
A collection of writing by Clive Griffiths.
Just before 2020 year end I lost my (man's) best friend. Chile the beautiful working sheepdog in the photo. We had sixteen amazing years … [Read more...] about The practice before the outcome
It's been a strange week. The UK Government announced the move into Lockdown 2.0 (November 2020). Then had to revamp the key charts used to justify … [Read more...] about Were the sleeves of his coat rolled back?
I've noticed how often consultants underplay their expert contribution to client results. This manifests in different ways, including: Pricing … [Read more...] about Getting paid what you’re worth
Years ago, at a futurists' workshop for a telecommunications business, the workshop participants were briefed on technological, industry, social, and … [Read more...] about Thought Leadership – in less than two minutes
Recently I've had trouble breathing. It's not Coronavirus. It's been a bit random. I'm allergic to cats and this has the same wheezy symptoms. It's … [Read more...] about The best sales letter ever written
In the 1930s my great grandparents won contracts to transport goods by canal from London to the Midlands, using horse-drawn narrowboats. The canal … [Read more...] about An unusual perspective on knowledge-work
Rapport factors you shouldn't ignore Last week's brief was based on a single question, "Do I consistently focus my attention on what I don't want, … [Read more...] about Rapport factors you shouldn’t ignore
When I run possibility thinking workshops my opening question is obscure. "What do you get when you solve a problem?" I was reminded of this on … [Read more...] about The challenge of creation in a problem solving world
This week I saw another example of deliberate practice and how small, incremental changes can make a massive difference to a consultant's … [Read more...] about Going from okay to excellent