Important question, because there’s a difference.
Practice building people are always busy, with delivery work. They never seem to have the time (or financial) freedom to take strategic actions.
This manifests in an attitude where marketing, sales, partnerships, and leadership are all put second, or third … made to fit in the gaps between delivery.
It doesn’t have to be this way. Business builders look at consulting through a different lens. It’s their means to an end, not the end in itself.
They have a strategy and act on it, building habits that help them grow. They’re a step ahead in their thinking, not playing catch up. They’re calmer and in control.
They know who their ideal clients are, and what’s going to get those client’s attention. They know how to stand out from the crowd … they act in exceptional and remarkable ways. They put together deals, where they get a fair share of the value they create … not time-for-money rates.
You know people like this. They build a consulting business that gives them freedom. It generates momentum for more growth, and more freedom. A virtuous spiral for their success.
The question is, what’s your end result? And, if you want to build a business, what are you going to change to get there?
And if you’re not a consultancy owner this idea still applies to you. You can have a business developer attitude, within a company.