Getting business meetings in a recession.

Getting business meetings in a recession.

Executives are always 'sick and tired' of something.

Your job is to turn that frustration into an imperative.

How do you do that?

1/ Figure out what the 'sick and tired' is. Understand its impact on the executive. That might be financial, reputation, stress, risk, etc.

You do this to qualify if the situation is worth your time!

2/ Develop an interesting point-of-view that shows you 'get it'. Make sure it offers insights about the frustration and impact.

You can add value here by making this PoV rare. Something others won't be talking about.

3/ Reach out and offer to share the insights. Don't reveal everything about yet, just enough to make the executive curious. Make it easy for them to say yes.

And, please don't add-in that self-referential consultancy value proposition!