We think of team selling as a bunch of consultants working together to win a client, usually lead by a senior partner. This directive isn’t about that.
What if you got close enough to your prospects that they felt you’d become a co-conspirator, working to achieve their personal goals? Wouldn’t that move things to a whole different level?
That type of relationship only happens when you suspend your own agenda (selling) and sincerely want the client to succeed (helping).
Take action. Identify at least one client for a co-conspirator style relationship. Formulate a plan for making that happen and let me know how it works out for you.