For some systems ‘thinking average’ is a mistake.
Watch the talk. Fighter pilot performance improved when cockpits designed for average sizes were banned. And there’s a convincing case that ‘average’ learning environments destroys talent in schools.
‘Average’ in consultancy.
I’ve meet plenty of good consultants who create average, not exceptional, pre-sales experiences for clients. That’s a shame. Because if clients found them exceptional to work with pre-sales they’d be winning more interesting projects at higher fees.
If you think you’re in that camp – and want to change – read this book – How to be exceptional, by Stuart Browne.#
Practice the exercises in it.
# Disclosure: Stuart is a past client of mine. I consider him to be be one of the best entrepreneurial consultants I know.