The Weekly Reframe #14

3 things that made me think differently and why they matter.

1/ Notice

A very interesting talking point from Daniel Priestly:

Enjoy cheap AI while it lasts.

This year AI companies will spend $600Billion building AI data centres. They last about 4 years so they need to recoup $150Billion per year just to break even on the capital expense of building them.

A typical capital intensive business like mining or logistics spends about 20% of revenue on capex. So at maturity AI companies need to be earning $750Billion per year in revenue to seriously justify their investments ... more

Could AI be the biggest ever 'puppy dog' sale?

A 'puppy dog' sale is where you give customers a zero or low-cost access to something they didn't know they needed but soon won't want to do without.

Like drugs.

Way back, I used this technique to sell seemingly expensive, £5,000 laser printers to clients when the technology first came out. The other options at the time were dot matrix or daisy-wheel printers.

Have you used this technique? If so how?

2/ Do

Spring is a good time to take a look at the experiences you create for customers.

I was reminded to do this after these two contrasting events: small things impact experiences, and you can craft these for impact.

It's been a (long) while since I overhauled this for my business. And those two experiences made me think differently about options. In essence, we can offer:

• No‑frills: you get what it says on the tin, nothing more, nothing less.
• “Standard” service: everything works, but nothing stands out.
• Highly personalised: intentionally crafted touch points that make people feel seen, understood, and looked after.

These are deliberate design choices.

For each offer, each engagement, each interaction, you can decide:

Which level am I building here?
Where does it start and stop?

What will I not do, so the things I do choose land with more impact?

That’s the spring-cleaning I’m doing right now: mapping where I’ve become unintentionally “average”, and deciding where to strip back or dial up the personal touch instead.

Where do you need to 'spring-clean' your client's experiences?

3/ Question

Where are you expecting elite outcomes from amateur-level recovery?

The always-on responsiveness.
The no-space calendar.
The back-to-back days.

Margins create performance, not martyrdom.

A few examples to stimulate your thinking:

“I hit every deadline, but I can’t remember the last time I wasn’t exhausted.”

“I answer messages instantly, then wonder why I never have thinking time.”

“I book my calendar to 100%. Surely that shows commitment, not self-sabotage.”

“I only stop when my body forces me to, not because I chose to.”

Ask yourself:

What would change first if I treated recovery as a non-negotiable part of the work?

Hit reply and share your takeaways.

That's it until next week.


Clive