Words
The Sunday Dispatches archive...
The truth about Ideal Client targets.
The truth about Ideal Client targets … It's not as hard as you make it. It's about taking the right approach. Beginners: • Ignore client data • Lack clear selectivity • Target too broad Successful Consultants: • Analyse their client base • Define desirable criteria • Use tools for targeting Recording the first
Thinking about improving your sales mindset?
⏱ 𝗧𝗵𝗲 2-𝗺𝗶𝗻𝘂𝘁𝗲 𝗰𝗼𝗮𝗰𝗵 𝗳𝗼𝗿 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁𝘀. Thinking about improving your sales mindset? ⇢ Recognise the expertise you bring to the table. ⇢ Focus on problems clients experience every day. ⇢ Visualise the transformations you help clients make. ⇢ Empathise with the client's goals, pressures, and risks. ⇢ Position the value your expertise brings to the table. ⇢ Highlight client
Moving into sales felt unnatural.
Moving into sales felt unnatural. I was a subject matter expert—not a Most experts struggle with: • Selling themselves • Feeling pushy • Closing deals I was the same. Why? Because sales felt like performance. Because rejection felt personal. But here’s the truth: Sales isn’t about pushing. It’s about
Struggling to build a network as an introvert consultant?
Struggling to build a network as an introvert consultant? Here's a useful reframe: Visibility ≠ LOUDNESS. 🌟 𝗦𝗺𝗮𝗹𝗹 𝘀𝘁𝗲𝗽𝘀 𝘁𝗼 𝗾𝘂𝗶𝗲𝘁𝗹𝘆 𝗯𝘂𝗶𝗹𝗱 𝘆𝗼𝘂𝗿 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲: 1️⃣ Start sharing your expertise online. ↳ The first post showcasing your knowledge. 2️⃣ Ask one client for one introduction. ↳ Focus on a meaningful, quality relationship. 3️⃣ Engage with others strategically. ↳ Comment on an
Stop trying to persuade prospects.
Stop trying to persuade prospects. Start engaging like an expert. Sometimes consultants miss the mark: - Rushing the trust-building stage - Pitching their unique methods - Jumping quickly to solutions - Complicated proposals A better client journey: - Insights - Pain points - Shared perspectives - An easy path to say Prospects want clarity not pitches. Noise
The world is full of advice.
The world is full of advice. But here’s the hard truth: Advice is only as good as your ability to filter it. I’ve learned this the hard way. When I relied on people telling me what to do, I lost my voice. When I followed advice blindly, I
The pressure to be always is real.
The pressure to be always is real. You've heard these mantras: - High performers push harder. - Show up every day at 110%. - Work longer. But here’s what nobody tells you: ↳ Elite performers don't just work hard. ↳ They work hard and smart. Watching them changed my perspective.
3 game-changing question 𝗳𝗼𝗿𝗺𝗮𝘁𝘀 to influence a client.
Let’s face it: influencing a client’s thinking is a delicate art. You want to guide the conversation in the right direction—without ever coming across as pushy. Here are three powerful question formats that work: ❓ 𝗤1: “𝗝𝘂𝘀𝘁 𝗼𝘂𝘁 𝗼𝗳 𝗰𝘂𝗿𝗶𝗼𝘀𝗶𝘁𝘆...” This soft opener lets you ask what might otherwise feel like a
4 lessons I learnt building models for consulting projects.
Models help me understand change—and communicate proposals in a compelling way to gain commitment. Here’s what I’ve learned: 1️⃣ 𝗠𝗼𝗱𝗲𝗹l𝗶𝗻𝗴 𝗶𝘀 𝗮𝗯𝗼𝘂𝘁 𝘀𝘆𝗻𝘁𝗵𝗲𝘀𝗶𝘀. While analysis helps you understand parts of a system, synthesis enables you to see the system as a whole. It’s about connecting the dots to develop
Getting notably good at something valuable is a powerful tool for crafting a deep life.
𝗚𝗲𝘁𝘁𝗶𝗻𝗴 𝗻𝗼𝘁𝗮𝗯𝗹𝘆 𝗴𝗼𝗼𝗱 𝗮𝘁 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗶𝘀 𝗮 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝘁𝗼𝗼𝗹 𝗳𝗼𝗿 𝗰𝗿𝗮𝗳𝘁𝗶𝗻𝗴 𝗮 𝗱𝗲𝗲𝗽 𝗹𝗶𝗳𝗲." That’s a key insight Cal Newport shares in The Deep Life Podcast. Mastering a skill that others value can open doors to freedom and unique opportunities. It lets you design your days with purpose instead of being stuck in reactive routines. But mastery takes time, and shortcuts often