Words
The Sunday Dispatches archive...
Pain. Prescription. Prevention.
If your offer is clear but your leads are messy, this is why… Some customers feel pain and seek the fastest, cheapest, easiest pain relief (paracetamol). Others are looking to solve the problem that causes the pain (physio). Yet others want to prevent potential future pain, but have never experienced
Consensus
Consensus for high-stakes decisions. I thought ‘what a stupid idea.’ I was wrong. And too embedded in the way business decisions are typically made. The leader consults and chooses. A steering committee. A majority - “let’s vote”. Each with positive intent. Majority rule feels fast. A committee feels like
The Weekly Reframe #14
3 things that made me think differently and why they matter. 1/ Notice A very interesting talking point from Daniel Priestly: Enjoy cheap AI while it lasts. This year AI companies will spend $600Billion building AI data centres. They last about 4 years so they need to recoup $150Billion per
Quitting
There's no quitting... When you're committed. I spoke with an old friend this week. Their once thriving business hit a wall. The work is valuable, the feedback exceptional. So they're trying new ideas to get their message out there. A client of mine faced
The small things
Small things impact experiences. And you can craft these for impact. I was reminded this week how expectation setting swings a client’s view of your service. Two experiences. Different businesses. On Monday, I flew with Ryanair. The deal is no-frills. You buy a seat and room for a
The house clearance
It’s going to be a busy week this week. Alongside calls, I have to clear a house. Moving house isn’t something I’ve done that often. The first time was when I left home for university. All I had was my clothes, books… and a Sony portable stereo.
The Weekly Reframe #13
I'm looking to expand the subscriber list for this email. If you find it useful please forward to 2/3 people you know who like to think differently. 3 things that made me think differently and why they matter. 1/ Notice Typoglycemia is that weird thing where some
AI packaging content
I'm sitting on £1,000,000 worth of content. Paid work. Good work. Just... unused. Today I took the first step. To stop letting it rot on my hard drive. In 30 minutes, I transformed one workshop into: • A fully narrated podcast episode • An explainer video • A fresh
Selling a big consultancy project - at the highest levels
Selling a big consultancy project - at the highest levels—is one of the most difficult, high-pressure jobs in business. Not because “sales is hard” 🥱. Because it’s not one skill. It’s a full-stack craft. Here’s what you’re actually doing, often at the same time: Strategy:
Why a sparring partner beats thinking alone.
Why a sparring partner beats thinking alone. Founders miss their own blind spots. I catch them. I notice the pause when you gloss over risks. Encourage deep dives into opportunities. 100s of sessions gave me that awareness. Polite analysis feels safe. Friction confronts reality, and sparks breakthroughs. Accountability lands harder
