(Untitled)

Your team, after the all-hands. Last slide still projected behind them... a growth chart nobody's looking at.

Jon from ops. "They said everything right. Vision. Values. Rewards."

"And?"

"And the coffee was instant. Next to a Nespresso machine that works fine."

Nobody remembers your ra-ra. Everyone remembers the coffee.

Your CFO sanctioned that instant six months ago.
To save four hundred pounds.

That's your positioning.
Not the words. The gap.
Savings, not growth.
And you allowed it.

Nobody's going to tell you that though.

They'll just remember the coffee.