Put yourself in the client's shoes.
See the world through their eyes.
Ask yourself:
⦿ What are their biggest challenges?
⦿ What are they trying to achieve?
⦿ What are their concerns?
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I love it when there's a seemingly Unreasonable Agenda. The Apple Think Different campaign epitomised this. Just look at the change makers: Albert Einstein: Questioned absolute space-time. Bob Dylan: Reimagined song meanings poetically. Martin Luther King Jr.: Envisioned equality beyond segregation. Richard Branson: Ignored business conventions fearlessly.
Posting regularly on LinkedIn one starts to appreciate the different social engagement circles. You've got your lurkers. They follow but never engage. You've got your collectors. They connect to boost their numbers, but aren't truly interested. You've got your barnacles (HT Dean
Monetising misery. A machine for manipulating behaviour. Global architecture of surveillance. Computational governance. -//- Yesterday I watched Molly vs the Machines on Channel 4 catch up. I feel it's a must watch for anyone with children. The phrases above are four of many I wrote down, used to describe