Sales aversion syndrome.

Sales aversion syndrome.
And the knowing-doing gap.

A friend said sales skills take time to develop.

My response - or alternatively no time at all 😀

The skills are easy-ish.
The strategies are simple-ish
The emotional resistance is hard.

Overcoming sales aversion starts with believing in your mission, your service’s value, and yourself.

Then there’s the knowing-doing gap.

Putting your skills and strategy into action

With sales, many consultants get stuck in endless internal discussions, planning, and analysis, coupled with a preference for ‘the way we've always done it’.

That’s just a way to avoid anxiety, blame for mistakes, and being judged as pushy.

That avoidance won’t hack it in today’s economy. You’ve got to uncover new projects. But must also do it your way … as an expert practitioner, not a pushy sales rep.

How to get started?

Pick 5 people a week to connect with.
Not random people, highly researched and targeted.
You’re looking for quality people with problems worth solving.

Really nothing else is needed to begin. And because most people won’t do this, you already have an advantage. JFDI.

What is the knowing-doing gap costing you?