Setting achievable goals. It sounds smart. It's not.

Setting achievable goals.

It sounds smart. It's not.
It feels productive. It's not.

In reality it’s a cop out.
In reality a way to feel good.

Like you’re making progress -
but without actually pushing yourself.

Ask yourself:
↳ Is it a sign you lack confidence?
↳ Is it a sign of your weak ambition?

Because here’s the truth:
↳ Achievable isn’t the same as effective.
↳ And easy? Easy is useless.

Elite performers don’t chase small -
they focus on winning

They set goals that stretch them, test them -
and demand more.

They don’t avoid discomfort.
They expect it. They embrace it.

You want real progress?
Stop looking for the easiest path.

Tackle the hard stuff:

⇥ Set a goal that actually scares you.
⇥ Get comfortable with being overwhelmed - it means you’re growing.
⇥ Stop designing goals around what feels manageable - aim higher.

Sure, define your small steps.
Breaking things down has its place.
But don’t start there - that’s planning.
And don’t confuse “easy to start” with “worth doing.”

Start with vision.
Then the plan to achieve it.
Critique the plan, not the vision.
And develop discipline to execute.

Game-changers don’t tiptoe in.
They grab the world, shake it, and take control.

So - are you playing it safe, or stepping up to the mark?

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PS Does that 20% 'ambitious growth' is looking a bit sad now?

Look for a mentor who'll hold you accountable for driving through the hard stuff.

DM me Clive Griffiths