Most Consultants Struggle With Business Development.

Most Consultants Struggle With Business Development -
Here’s one thing you can do right away to change that.

Let’s be honest: business development often feels like something you’ll “get to later.”

After the meeting.
After the analysis work.
After the report goes out.

But here’s the thing - it isn’t anextra. It is THE work. Without it, your pipeline slows down, growth stalls, and suddenly you’re scrambling for projects.

Sound familiar?

Maybe you’ve been here:

- A big push to drum up work… then radio silence.
- Sporadic follow-ups that lead nowhere.
- No real system - just reacting when things get quiet.
- Stuck in the “feast or famine” cycle.

It’s not that you don’t want to find and win work. It’s just never the most urgent thing on the list. Until it is - then panic stations.

What’s the Fix?

Build a weekly business development rhythm. Nothing fancy. Just something you stick to.

Think of it like exercise: the results come from consistency, not intensity.

Here’s how to make it easier:

1/ Treat BD time like client time - block it off.
2/ Do it first, early, before the day runs away from you.
3/ Tie it to a habit - say sending 3 emails at morning coffee.

What happens when you stick to it?
↳ You stay top-of-mind with people who might hire or refer you.
↳ Your pipeline grows without panic.
↳ You’re not waiting for luck, you’re cranking your own engine.
↳ And best of all, you get to choose your work.

If you want a more stable pipeline of business this is how you build it.

One small, regular step at a time.

Which makes for a more enjoyable consulting practice.