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Absence of context

Clive Griffiths
Clive Griffiths
— 1 min read

Just look at the image that goes with this post.
There’s a lot going on, right?

It’s abstract, complex, and maybe a little overwhelming.

Now think about your communication with client executives... do you mainly focus on selling them the “issue,” or explaining who you are and how you do things?

The latter is a bit like the image. In the absence of context for change, the “who and how” are abstract, probably a bit complex to grasp, and, with a crazy-busy schedule, a little overwhelming.

Instead, focus on the problem and the cost of leaving it unresolved.
See if that gets you more engagement.

If you aren’t talking about executives’ priority issues, there is no project.

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Clive Griffiths

Clive Griffiths

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