LI-2023
LinkedIn Posts Jan-Dec 2023.
Desirable results aren’t always enough to close a deal.
Desirable results aren’t always enough to close a deal. Let's face it - we've all had enthusiastic conversations with clients that fizzle out when it's time to commit. In their mind the client talks up the outcomes they want, then talks themselves down
Selling a project idea to a client first requires selling yourself.
But how do you sell yourself? 1/ Make sure the result is compelling. 2/ Check value creation is worthwhile. 3/ Be clear what success looks like. 4/ Want it with your heart. Are you truly interested and excited? If not forget about it until you can be.
Write them down, track your progress, and share updates with an accountability partner.
Write them down, track your progress, and share updates with an accountability partner. Here's the research that backs this up... Gail Matthews, a professor of psychology recruited 267 participants. Those who wrote down their goals and shared progress reports had the highest goal achievement rate, with 76% of
4 ways to fail as a leader looking for revenue growth.
And some ideas on what to do instead: Don't: - Set unrealistic goals - Micromanage activity - Ignore team feedback - Forget to recognise success Do: - Make your purpose clear - Set clear expectations, standards, and metrics - Personalise messages - Have regular updates Get it right
Assumptions hinder your understanding of client needs.
Assumptions hinder your understanding of client needs. Let's improve our performance. Dos and don'ts for client discovery interviews. Do - Ask curiosity-led questions - Seek clarification - often - Avoid snap judgements Don't - Rely on personas and stereotypes - Assume you already know
Go out and hunt for new clients who ...
- Are great to work with. - Have interesting projects. - Pay for value contributed. Make the effort to make it happen. That's sensible right?"
9 reasons for clients hire you instead of using in-house resources.
9 reasons for clients hire you instead of using in-house resources. Which of them can you put a tick next to? 1/ To lead: The experience and authority to give strategic direction and recommendations. 2/ To augment: Provide additional expertise, skills, and bandwidth beyond the client's current capabilities.
5 powerful ideas to amplify your sales message.
5 powerful ideas to amplify your sales message. And elevate your personal brand with corporate clients. 1/ Offer compelling statistics 2/ Develop a useful checklist 3/ Give a contrarian perspective 4/ Use graphic illustrations 5/ Make a firm recommendation Combine any two of these for: - an attention getting email
9 reasons hiring checklist
A checklist with 9 reasons clients might consider hiring you ... in preference to using in-house resources. Which of these can you provide as a service? 1/ To lead: The experience and authority to give strategic direction and recommendations. 2/ To augment: Provide additional expertise, skills, and bandwidth beyond the client&
These are game changers.
These are game changers ... 1. Delegation to have more client development time. 2. Mindset to win a bigger project. 3. Provocative questions to ask with ease. 4. Emails that get to the point and prompt action. 5. Productive lifetime relationships. 6. Plan for an exceptional client meeting. 7. Stop overthinking