If I had just one metric,
to predict a firm’s future,
it would be conversations.
Not just any conversation.
Project conversations
with decision influencers
And budget holders.
How many conversations must you have
daily, weekly, monthly, annually
to make your number?
Track them. Be accountable. Design your future.
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I'm sitting on £1,000,000 worth of content. Paid work. Good work. Just... unused. Today I took the first step. To stop letting it rot on my hard drive. In 30 minutes, I transformed one workshop into: • A fully narrated podcast episode • An explainer video • A fresh
Sales aversion syndrome. And the knowing-doing gap. A friend said sales skills take time to develop. My response - or alternatively no time at all 😀 The skills are easy-ish. The strategies are simple-ish The emotional resistance is hard. Overcoming sales aversion starts with believing in your mission, your service’s
How much utilisation are you prepared to forfeit to invest in growth? Not the coaching investment (although that's important). The earning potential lost from delivery because you prioritised business development. You can't spend a team's time twice. So that investment means making a choice.