3 reasons for consultants to target big companies:

3 reasons for consultants to target big companies:

1/ Opportunities for multiple deals and significant growth.
2/ Increases and enhances market credibility.
3/ Access to new, higher-level, networks and connections.

And things you can do today to win thes key accounts:

- Research the goals and pressures faced by target executives.
- Package taking-points that demonstrate this understanding.
- These talking-points provide your rationale for initiating contact.
- Engage in strategic networking. Find ways to get introductions.
- Ensure everyone in your network knows who you want to meet.
- Run highly personalised campaigns.
- Attending conferences the target executives attend.
- Identify trigger events and combine with talking-points for outreach.
- Remember relationship-building comes first, not a sales pitch.

Sure, these all take time and energy. And well-executed they produce disproportionate rewards.

Or wait for them to call ... BTW how's that working for you? "