20 good reasons to NOT invest in sales coaching.

20 good reasons to NOT invest in sales coaching:



1. You won’t make selling a priority over delivery and other comfort zones.
2. You don’t recognise that you’re the barrier to sales success (currently).
3. You think selling is all about persuading clients to buy. 💪
4. You don’t have clear outcomes for engaging a sales coach.
5. You have an incremental target for growth and profitability.
6. You want to work on yet another “value proposition statement”. 🤷‍♂️
7. You think social media will attract all the clients you need.
8. You don’t recognise the value of growing your existing network.
9. You don’t like the idea of setting sales targets for yourself and your team.
10. You only sell when you need a rescue remedy from work famines.
11. You’re risk averse and indecisive to the point of inaction. ✋
12. You mistakenly think performance coaching is for skills training.
13. You enjoy pitching your company’s merits, more than discovery conversations.
14. You’re happier waiting for opportunities to ‘emerge’ than making them happen.
15. You believe expert practitioners shouldn’t have to sell to win clients.
16. You don’t like to be challenged, stretched, and held to account. 😇
17. You’re not prepared to focus on a vertical, or horizontal, specialisation.
18. You have no compelling vision or mission for your business beyond growth.
19. Your business isn’t healthy enough to make a significant investment in growth.
20. You won’t free up or build resources to match the capacity required for growth.

What did I miss?