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Secret laws of attraction - I don't think so.

Clive Griffiths
Clive Griffiths

𝗗𝗼𝗻’𝘁 𝗯𝗲 𝘀𝘄𝗮𝘆𝗲𝗱 𝗯𝘆 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝘆𝗼𝘂 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗹𝗮𝘄𝘀 𝗼𝗳 𝗮𝘁𝘁𝗿𝗮𝗰𝘁𝗶𝗼𝗻.

"Establishing your expertise before making direct contact is a massive advantage. However, relying solely on "attraction" could mean a long wait."

I’m not convinced by the echoes of The Secret—Law of Attraction and Manifest Your Dreams hyperbole—as the best path for expert sales.

What’s needed is “𝘀𝗺𝗮𝗿𝘁 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝗶𝗻𝗴.”

That’s a combination of target marketing and project selling. That means DEPLOYING value-based education to develop PRODUCTIVE client partnerships.

Don’t be swayed by someone offering you "The Secret" with only one of these components. That will leave you struggling."

""Smart Prospecting" has the edge. As uncomfortable as it may seem, you still need to connect to convert.

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Clive Griffiths

Clive Griffiths

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