The truth about Ideal Client targets.

The truth about Ideal Client targets …

It's not as hard as you make it.

It's about taking the right approach.

Beginners:

• Ignore client data
• Lack clear selectivity
• Target too broad

Successful Consultants:

• Analyse their client base
• Define desirable criteria
• Use tools for targeting

Recording the first episode of The Consultancy Founder podcast.

Here's what my co-host Craig Herd and I discussed.

Identify client types delivering value:

• Position and time in role
• Geographical location
• Industry specific traits

Set criteria based on on:

• Size of revenue generated.
• Working ease and enjoyment.
• Fit with your business model.

Then? Use tools for targeting:

• Sales Navigator
• Apollo
• Clay

Want to learn more?

Watch out for the first episode of The Consultancy Founder podcast.

Coming soon.