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You’re probably not as good a consultant as you think you are.

Clive Griffiths
Clive Griffiths
— 1 min read

You’re probably not as good a consultant as you think you are.
(It’s okay. Most of us aren’t.)


"Consultant" has become a broad term.
More job title than role.
A status bump for some people.

But “consultant” on your profile doesn’t make you one.

Think back to your last client meeting.
How much of it was spent giving expert advice?
And how much was asking sharp questions, then really listening?

That’s the difference I’m pointing to.

All consultants are experts.
But not all experts are consulting.

Want to improve your practice?

Try these 3 things this week:

1/ Be curious.
Ask questions that surface risks, tensions, or blind spots your client hasn’t named yet.

2/ Go deeper.
Trace what you hear back to its root. Don’t get stuck at the surface.

3/ Add value.
Reflect their thinking in a way that reframes the problem—and reveals new options.

Do that consistently.
And you won’t just look like a consultant.
You’ll be one.

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PS This is even more important for those who get involved in consultative sales situations.


LinkedIn PostsLI-2025

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