Skip to content

LinkedIn posts like buzzword bingo…Meh, or what?People trying to hard.Not writing like they speak.Co...

Clive Griffiths
Clive Griffiths
— 1 min read

LinkedIn posts like buzzword bingo…
Meh, or what?

People trying to hard.
Not writing like they speak.

Corporate words.
AI words.
All safe.
All beige.

I’ve done it too.
Bang something out.
Then rewrite in ‘posh’ words.
Taking out the passion and edge.

But it didn’t sound like me.

Listen.

I don’t need perfect sentences.
I don’t like buzzwords.
I don't want posh.

I just want you.

Here’s the difference:
“The client unlocked synergistic pathways to close production gaps and mitigate leadership risk.”

Switched off?

WTF does it mean?

I was too. But ...

“The factory was three weeks behind and the manager thought he’d get fired.
We coached his team. Now they’re on target for the first time in two years.”

That I get.
That I’ll remember.
Then I'll want to hear more.

Write like you - rough edges and all.

LinkedIn PostsLI-2025

Related Posts

Members Public

Why do you write all this stuff?

“Why do you write all this stuff?” She asked. Fair question and a simple answer. I get clearer when I write my thoughts down. I’m not writing to persuade you. I’m writing to persuade myself. I’m writing to see things differently. Sometimes when the writing seems useful

Members Public

Does consultative selling work with public sector clients?

Does consultative selling work with public sector clients? In my last post, I recommended Consultative Selling by Mack Hanan. Reading the book, you’d be forgiven for thinking it’s all about commercial business. The language is all about profit improvement. Hanan puts that at the core of client conversations.

Members Public

Want to become a trusted expert? Start with this book.

Want to become a trusted expert? Start with this book. Most sales books are written for people selling products. But you face a different challenge. You need to demonstrate your expertise by adding value, offering insight into your clients’ priority situations and earning their trust. Consultative Selling by Mack Hanan