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Who do you want to meet?

Clive

Some research this week took me to the Fahrenheit 212 website, the innovation consultancy that was snapped up by CapGemini back in 2016.

I read this on their careers page  ...

We’re always looking to meet strategists, designers, inventors, analysts, and creative technologists with the desire to make things better and make better things.

It's good isn't it? Crystal clear. It tells readers ... unless you're one of these ... don't bother us.

Now apply that same idea to your sales prospecting. Qualify by making it crystal clear who you want to talk to. Here's the formula.

I'm always looking to meet ... with the desire to ...

Perhaps you've nailed this already. If not try it, otherwise you're missing a trick.

The Weekly Brief

Clive

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