Help clients understand:
1/ An expensive issue.
2/ Profitability impact.
3/ Big result from action.
4/ What needs to be done.
3/ Your contribution value.
You just need to understand how the process works and be prepared to take the lead.
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“Why do you write all this stuff?” She asked. Fair question and a simple answer. I get clearer when I write my thoughts down. I’m not writing to persuade you. I’m writing to persuade myself. I’m writing to see things differently. Sometimes when the writing seems useful
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