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How to differentiate from competitors when selling?

Clive Griffiths
Clive Griffiths

Asked this question recently:

How do I differentiate myself from competitors when selling?

This is what I said:

Instead of focusing on how your services are different, why not concentrate on how well they fit with what the client is comfortable with and trusts.

That provoked a great conversation.

What would you have said?

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Clive Griffiths

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